It is not often that you get such divergent views from stockbroker analysts about a highly traded company. UBS says that buy now, pay later company Zip Co (Z1P) is a ‘sell’ and has a target price of just $1.00, 38.6% below where it closed yesterday at $1.63. Meanwhile, Ord Minnett and Morgans both have ‘buy’ recommendations and target prices near $4.00, implying potential upside of 145%.

And $4.00 is still less than half the price Zip was trading at 12 months ago. It has been absolutely smashed, losing 81.4% over the last 12 months and 62.4% since the start of 2022.

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