Want to be successful and wealthier? Read this!

Peter Switzer
6 February 2026

Come along and learn from the best in money and business at an event I’m holding on February 24 at Sydney’s Shangri-La hotel.

While just about everyone wants business or career success and to get wealthier, all too often they don’t take the smart steps to make it happen. That’s why I’ve created the Switzer Investing Club, which has its inaugural breakfast, masterclass event at the Shangri La Hotel in Sydney on February 24! I hope you decide that it’s time you found out what you don’t know about being successful in business and wealth-building.

Some years ago, with the arrival of the Internet, when businesses were building websites, I was MC’ing a business conference in Brisbane. A weird looking accountant from one of the big firms showed up to present on stage in a T-shirt and long hair. He surprised many by giving the “SBS warning” that the audience could hear an F-word or two in his presentation. This was an unusual ‘outside the square’ accountant!

His main point in this emerging digital age throttling down the information superhighway was that he tells clients who wanted him to build websites for them that he doesn’t care about what they want because they don’t know what they can have!

This guy was an emerging legend in a space that has dominated business growth and stock market wealth-building over the past 20 years.

Over that time, I’ve learnt that legends do leave clues on how to be successful in your business or career and, importantly, how you build wealth.

Over the decades I’ve spent helping people understand business and money, I know the successful invest in their own success. They pay for business coaches and financial advisers, who show them stuff they’d never understand because they’re too busy working in their business or career.

These people who went on to create well-known businesses such as Aussie Home Loans, Wizard, Yellow Brick Road, Boost, Yo-Chi, Guzman y Gomez. Virgin and even Netflix, all learnt that others can show them to think outside the box to be uniquely competitive, and then wealth followed.

Others I’ve written about or advised as clients have worked out that while they were good at being a business owner, lawyer, radio host or whatever, they got people like me to help them invest wisely.

The enduring theme of success is that legends have clues. And really smart advisers, whether it be in business or executive coaching, or investing successfully, get to know these pointers for high achievement. The smart people I’ve met got even smarter people in fields where they have relative weakness to help them win.

John Maxwell who wrote the book The 21 Irrefutable Laws of Leadership argues that to succeed you have to get in your strength zone and let others help you where you’re weak. He also explained to me that one of the most impactful things that was ever spoken to him was from a mentor that his Dad arranged for him when he was at university, who asked: “John, what’s your plan for self-improvement?”

Maxwell admitted he didn’t have one! But after that day he has had one for the rest of his life. Leaders listen and learn and along with other great clues for business and wealth-creating success, that’s what I want to share with you at this event.

But it’s not a ‘one and done’ event, because I want to create a long-term relationship with those who become members of the Switzer Investing Club.

Wanting a great business or successful career and accumulating wealth is about investing your time, and these goals represent some of the greatest investments of anyone’s life. That’s why I’ve called this new venture the Switzer Investing Club.

The Club will give you insights from great business growers like Gerry Harvey, Mark Bouris, John Symond and the likes of Janine Allis who created Boost Juice and lately, along with her sons have built up Yo-Chi, which most parents know is a beloved product for many Aussie kids.

The Switzer Investing Club will give members daily access to tips and strategies to grow your wealth and your business. And if you’re an aspirational professional, we’ll give insights that will help you grow your wealth and your career.

I hope you can join us for this potentially tax deductible information event on February 24, at the Shangri-La Hotel in Sydney.

There are limited seats available and for $200 + GST you will:

  1. Become a member of the Club
  2. Receive a master class experience on business and wealth-building success.
  3. Receive a copy of my book Join the Rich Club.
  4. Hear from speakers who’ll share their insights on building wealth and businesses, with Aussie Home Loans, John Symond zooming in for this first event.
  5. Other speakers include US sales mastery expert Todd Duncan, CommSec’s founding CEO Paul Rickard and one of the country’s top business coaches, Anna Samios of Performance7 Global.
  6. And of course, I’ll present what I’ve learnt from some of the great legends of Australian and global business and money.

I’m not just creating one-off events. More than that, I’m offering an educational relationship, where I’ll share my network, their competitive insights and the means to help you go to the next level in business and wealth building.

I’d love to meet you at this event. Peter.

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