Xero CEO Sukhinder Singh Cassidy on Claude, Melio and the US challenger play
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Xero CEO Sukhinder Singh Cassidy joins Peter Switzer on the Switzer Talking Business Podcast to discuss what happened when she put her own company against Claude in a head-to-head test, the strategic rationale for Xero’s US$200 million acquisition of Melio, and the company’s path from challenger to credible second brand in the US small business market.
Luke Hopewell is Head of Content and Digital Marketing at Associate Global Partners and oversees content strategy for Switzer Daily and Switzer Report. He was previously the head of editorial at Twitter Australia, the editor of cult tech site Gizmodo, launch editor of Business Insider's Australian edition, with stints various corporates like CBA and Telstra in-between. When he's not writing, he's getting outdoors and patting all the nice dogs he meets.
