Is there a right way to eat ice cream” Some kids dive straight in, with mess everywhere. Some parents, like this one, reach for a bowl and a spoon and lay down the law! New research commissioned by Streets, part of The Magnum Ice Cream Company, shows most of us are firmly in the second camp: only 37% of Aussie parents let their kids eat ice cream however they want, while more than half (58%) have some form of rule.
“Our research shows that what Australian parents actually want for their kids isn’t the big-ticket holiday, it’s the small, everyday stuff,” says Juliette Fleming, Marketing Manager at Streets. “But while parents value those simple moments, the research shows a real gap between that instinct and what we actually let happen day to day.”
Inspired by one of Bluey’s most-loved beach episodes, the new Streets x Bluey frozen treat is designed for the unplanned trip to get ice cream, sandy feet and no schedule required. “It’s a simple way to make those little moments happen,” Fleming says. It’s rolling out nationally now, ready to grab straight from the servo freezer, with multipacks landing in Coles and Woolworths from late October.
To celebrate the partnership, Streets and Bluey are throwing Bluey’s Beach Day, a free family activation at Streets Beach, South Bank Parklands, Brisbane, on Saturday 19 and Sunday 20 September, fittingly on Bluey’s home turf. Families can expect Bluey and Bingo meet-and-greets, plus a full weekend of games including ring toss, a sandpit adventure hunt and a beach flag relay. It’s open to everyone, and there’s no ticket required.
So, if you’ve been the parent hovering with a bowl and a spoon, Streets and Bluey have a pretty simple message this September: let them have the mess. After all, 82% of Aussie parents reckon their kids genuinely enjoy ice cream more than the grown-ups do, anyway, so it might be time to stop fighting it!
Maureen Jordan holds a Bachelor of Arts (Economics) and a Law Degree (Honours) and has carved a niche in the media to balance her world of work and family.
Her company, the Switzer Group, owns divisions in media and publishing and financial services.
During her 25 year involvement in media and publishing, Maureen has held Editor in Chief roles for esteemed publications such as Charter Magazine for the Institute of Chartered Accountants in Australia and has authored several books including Women Entrepreneurs, which she wrote for the Federal Office of Women, Small Business Start Up Guide published by Allen & Unwin and Finding And Managing Your Mortgage, Wiley Publishing.
As group publisher of Switzer Media & Publishing, Maureen has initiated and managed the publication of specialty books, magazines and content for some of the country's leading organisations. Clients include Optus, the Mortgage & Finance Industry Association, IBM, Hewlett Packard, the Commonwealth Bank, Telstra, AMP, IP Australia, Yahoo 7, the University of NSW and law firm Griffith Hack.
Switzer Media & Publishing holds the Australian & New Zealand licence for Harper’s Bazaar and Maureen is the Publisher of both the monthly magazine and the Harper’s Bazaar website.
Such is Maureen's commitment to business that in 1996 she was inducted into the Australian Business Women's Hall of Fame in Melbourne, as well as being a finalist in the Sydney Business Review's Business Women of the Year 2003.
Early in her career, Maureen taught in both the secondary school system - public and private - as well as teaching at the University of New South Wales.
Maureen's knowledge of small business and the economy, combined with her legal skills as a solicitor, has enabled her to not only put a firm footing under her own long-established business, but has also given her the credibility to assist others.
View all articles by Maureen Jordan →
