10 December 2019
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Let me make you rich. Act now!

I have been writing a book with one express purpose in mind — to make you rich! And I have a goal to finish it while I’m holidaying in Italy!

Yep, the guy who said money never sleeps, was spot on.

You have to work out what rich means to you, but as a base case, it’s retiring comfortably and not dependent on welfare, with enough money so it outlasts you!

If you define rich as owning a lot of houses, having millions in your super fund, driving new cars and having high-flying overseas holidays, then so be it. The way to get what you want gets down to dreaming about it, planning it and then executing it.

I hope being richer after reading this book and changing as a consequence makes you happier. If it doesn’t, you can always give the money away until you're happy. This book is really about making you more successful, and usually what follows are the dollars.

Lots of authors write around this topic, but many years ago when I interviewed GE’s legendary CEO Jack Welch, he argued that employees can be happy with many rewards, but the one they tend to like the most is more money. There are exceptions, I know, but here I want to deliver to you the secrets of success I have learnt in my own experience, and what some of the most successful people in the world have taught me as a means of getting rich.

In reality, the secrets of success are not secret — anyone who can master Google or Yahoo can search for themselves the expert advice about being successful, but not enough people go looking for the pearls of wisdom that can set you up for a more memorable life and bank balance.

So, what I am going to do is give them to you in one little, readable book. I will share the ‘pearls’ that have been given to me by the likes of Jack Welch, Richard Branson, Aussie Home Loans' John Symond, Boosts’ Janine Allis, Gerry Harvey and more. I will help you build up your CV or your business and then I will show you how to take the money that follows your success to accumulate a damn nice nest egg.

To do that, I will share some of the great investment strategies of the Oracle of Omaha, Warren Buffett, who is regarded as one of the world’s greatest ever player of stock markets. In addition, I will show you how a successful Aussie executive retired with $5 million in his self-managed super fund yielding 10% annually or $500,000 a year tax-free.

We all need a forceful or inspirational hand to do what the majority find too hard. US comedian Jerry Seinfeld once talked about how men are genetically programmed to do big things such as build skyscrapers, roads, bridges, etc., but why don’t they do it? “Because it’s too hard!”

What I am talking about is giving you the hard advice we all should have got when we were 20 years of age, but most of the people around us did not know it, so they couldn’t share it. I will give you the insights and I will give you the leadership to help you build a business or a career to create the wealth we all would like.

And it does not have to be risky, but you will have to take some risks to get outside your comfort zone, and you’ll have to think outside the square of normal thinking. I will challenge how you improve yourself and the behaviours that keep you all too normal and average-achieving.

Be clear on this: I want to make you abnormal so you get above-average results.

Jim Rohn, the American entrepreneur and motivational speaker once brilliantly described the nuts and bolts of winners in the game of life: "Successful people do what unsuccessful people are not willing to do. Don't wish it were easier; wish you were better."

I will help you get better, but I’m not saying it will be easy. This soon-to-be-released book has to challenge you to change you because the old saying is absolutely spot on: “If nothing changes, nothing changes.”

You might argue with me, but would you take on Albert Einstein, who is claimed to have said: "Insanity is doing the same thing over and over again and expecting different results"?

To ignore the obstacles to our success, and ultimately to how you get richer, is a kind of insanity, especially if you want to be richer.

So, how do I help you help me to help you? I have to create a motivation for change. Dangling the possibility of being rich sounds like a good motivation. Michael LeBoeuf, in his highly respected and widely-read book, The Greatest Management Principle in the World, told us: “What gets rewarded gets done”.

Business gurus tell us that if you want more of something in an organisation, simply increase greater rewards for that behaviour and vice versa. People respond to incentives, so I will provide the incentives. Things need to be done in changing you and so I will have to incentivise you by showing what you need to do to be successful, what it feels like when you are successful, and what you can do for the ones you love when you are in the zone and highly successful.

Tony Robbins, the world’s most highly-paid motivational speaker, has asked: why do we think we fail? He says we think it is a resource problem. That’s the usual excuse — I haven’t got the money, the backers, the education, the supportive family, etc. However, he argues it is a “resourcefulness problem”.

I want this book to make you resourceful, and so I will share what some of the smartest people in the world have done to get a competitive advantage over their rivals, to make them stand out in the crowd, which is the basis of success.

I have spent my life talking about business in the media, and my wife and I have a financial services and publishing business with about 50 employees. When I think about a business, it really is a problem-solving machine. It solves consumer problems and it even solves the economic problem of the owners and its employees who are using it to attract income.

What I want to give you in this book is a business approach — a more professional, non-amateur approach — to solving the problems that are stopping you from being successful and therefore, potentially rich.

A young man talking to his Aunty, who was fighting with his dad, was told by the Aunty that she wanted to fix things up but she didn’t want to grovel.

The wise young man said he has found that things worth having, such as a loving family, are worth groveling for. “If you can’t do that, you probably don’t really love my dad!” he suggested.

Any father hearing that coming from his son’s mouth has to be one of the proudest men around.

You’d have to say the young man has probably had some great role models, but the way he tackled the problem, it was very businesslike and even though it was around a very emotional issue, he looked for the rational, professional way of solving the problem. He left the Aunty with a choice based on the key issue: “Do I love my brother?”

At the core of most failures is a second-rate approach, one clouded by emotion, irrational thoughts, haphazard processes and a lack of systems. Ultimately, it was only going to be good luck that was going to change the most likely failed outcome.

That’s why I say — change the process, make it businesslike and start seeing different outcomes. Change the inputs to change the output!

I can show you the processes and they are in this book, but you have to work on your motivation. You really have to want success — however you define it — and then you really have to be focused on it and visualise it actually happening.

You have to stop being a quitter. You have to believe in your dream and your ability to make it happen.

Anyone who has seen Kevin Spacey in House of Cards knows that his character — Frank Underwood — is abominable, but you have to admire his focus and his determination to kick his goal.

The great US tennis player Chris Evert, who won 13 Grand Slams, summed up her attitude with: “Deep down I wanted to win so badly, I could actually will it to happen. I think most of my career was based on desire”.

If you have the desire to be successful and rich, email us at info@switzer.com.au and use the subject heading — rich — so we can put you on the list and we will make sure you get a copy of the book when it’s hot off the press!

Remember, actions speak louder than words. Tony Robbins once told me: “The path to success is to take massive, determined actions.”

If you argue with that you don’t want to be richer!

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